11/8/2023 0 Comments Spotify joe rogan deal![]() For Spotify, Apple, Google and Facebook it is affordable. It means a few things and most importantly. Below the video I explain why this is a brilliant deal for Spotify.īut what does this deal mean for the podcasting world? On, Joe Rogan announced on Instagram and YouTube that his podcast will be available exclusively on Spotify from 1 September 2020. The Joe Rogan experience is therefore by far the most popular podcast in the world. This made Joe Rogan the undisputed number 1 in America when it comes to reach. In 2019, the Joe Rogan experience was downloaded an average of about 190,000,000 times per month. In 2009, Joe Rogan switched formats and began building the Joe Rogan experience as we know it today. Although the two were good friends and got along well, the podcast didn't quite work out together. In 2009, Joe Rogan started his first podcast with friend and fellow comedian Brian Redban, with the concept beginning as two friends bullshitting behind a laptop. ![]() This got him a role in the sitcom Hardball.įurthermore, Joe Rogan has become a well-known name in the world of martial arts, where he regularly performed (and still performs) as a commentator. This led to a bidding war, after which Joe Rogan made a deal with the Disney network. This offer caused Rogan to send his tapes to various television stations. His career as a comedian took off when Joe Rogan appeared in an item on MTV and MTV made him an offer he turned down. But in order to make ends meet, Joe had numerous side jobs, such as construction work, driving limousines and doing odd jobs for a private detective. This article originally appeared on The Industry Observer, which is now part of The Music Network.Joe Rogan was born in 1967 in Newark, New Jersey and started his career as a stand-up comedian and Taekwondo teacher. :: RELATED – In order for Spotify to compete, do they need to piss off record labels? But this deal just alienated mid-tier artists everywhere, and it could be the first of many, unless Spotify uses this growth to reinvest in them.Įvolution can be brutal. Spotify will argue Rogan will build its user numbers. Musicians are the lifeblood of the company after all. It could be suggested that the only thing to placate artists at this time would be to reinvest the money gained from the increased market cap back into artists via higher streaming rates. Music rightsholders are less than amused. Whether that figure will correct in the days ahead, that’s for the markets to tell us. Spotify’s gamble immediately paid off, with stock in the company closing up at $189.80 on Tuesday (May 20), a whopping gain of 8.44%, adding more than one billion dollars to its market cap, which is currently at $35.29 billion. During a conference call with analysts, company co-founder and CEO Daniel Ek admitted Q1 2020 was the streamer’s biggest-ever quarter for podcast creation. study by NPR and Edison Research published last year suggested that the growth of “spoken-word audio” is indeed eating into that precious time for tunes.īased on a survey of more than 4,000 consumers, the split shifted from 80/20 (music/podcast) in 2014 to 76/24 in 2019. There’s also evidence to suggest podcasts are cannibalising music streams. #BrokenRecord- Tom Gray #BrokenRecord May 19, 2020 Joe Rogan just got paid the equivalent value of over 26 billion streams for a podcast license. royalties, music copyright and licensing society PRS for Music. The artist community has reasons to be fearful a bigger focus on podcasts for Spotify means a lesser focus on artists, editorially and algorithmically.įor his podcast licence, the media personality just got paid the equivalent value of over 26 billion streams, wrote Tom Gray, director at U.K. With Rogan on board, Spotify’s suits will be greedy for 350 million. In the three months ending March 31, Spotify added six million paid subscribers and moved to 286 million total monthly users. Sometime later in the year, Spotify will be the only place you can hear Rogan in full flow.įor its wager, Spotify will hope to add millions more users, convert some of those to paid subs, and keep its digital foot on the throat of Apple Music, YouTube Music and its other rivals. ![]() The podcast will be re-homed on Spotify from September 1. He’s an orca, an alpha in the podcasting ocean.Ī UFC “colour commentator”, Rogan brings his combative nature to the Joe Rogan Experience, one of the most popular podcasts on the planet which smacks-down almost 200 million downloads each month. ![]() For a chunk of cash, Spotify took another leap into the content business, and grabbed the biggest fish of them all. ![]()
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